#71 Basic Social Media Plan for Small Churches
3 content pillars and 3 goals
Have 3 content pillars and 3 goals.
A content pillar is a form of content that expresses who you are. For a church some content pillars could be:
Worship
Testimonials
Words of encouragement
Sermons or sermon segments
Verse of the day
While some goals for churches would be something like:
More people show up on Sunday
More people at small groups
More donors
More kids at church
More volunteers
Example
When you put these two things together 3 x 3 that gets you 9 different post ideas that you can cycle through on a regular basis depending on how much time you have available.
For example lets say your 3 content pillars are 1. worship, 2. sermons, 3. verse of the day. While your 3 goals are: 1. More people on Sunday, 2. More kids at church, 3. More volunteers. That gives you 9 combinations:
Worship + More people on Sunday
Worship + More kids at church
Worship + More volunteers
Sermon + More people on Sunday
Sermon + More kids at church
Sermon + More volunteers
verse of the day + More people on Sunday
verse of the day + More kids at church
verse of the day + More volunteers
Breakdown of post ideas
Worship + More people on Sunday
Show a picture from worship with a caption inviting to church
show a song from Sunday with a caption inviting to church with words from that song
Worship + More kids at church
Show picture of kids worship with invite
Show video of kids worship with invite
Show adult worship with kids with invite
Worship + More volunteers
show worship with an arrow pointing at a band member or anyone with caption “that could be you”
worship picture and caption saying “you make this possible”
Sermon + More people on Sunday
Sermon clip or photo with a caption invite
Sermon + More kids at church
Sermon clip or photo with a statement that theres free child care too
Sermon clip or photo with a statement that kids are welcome
Sermon + More volunteers
Sermon clip or photo with a statement that this only happens with volunteers.
verse of the day + More people on Sunday
verse from the sermon inviting people to learn about it on Sunday
verse of the day + More kids at church
verse from the sermon saying kids get to learn the same thing
verse from children’s church inviting kids to more about it
verse of the day + More volunteers
verse from the sermon and connect it to volunteering
Schedule
The key is consistency. Ideally 3-5 times a week but consistency is what is most important. If you made all nine of these post ideas and posted 3 times a week on Tuesday, Thursday, and Saturday, then your content is done for the next 3 weeks! After that simply rinse and repeat! plus feel free to switch it up depending on the season. If Christmas is around the corner make one of your goals the Christmas Eve service, switch it up!
Lifehack
Get a volunteer to run the social media according to this and stay out of their way! Or if you are doing it yourself take all the pictures for the month on one Sunday and then ask ChatGPT to write captions for the photos based on your goals then rewrite as needed.
