#72 Basic Social Media Plan for YWAM Bases
3 content pillars and 3 goals
Have 3 content pillars and 3 goals.
A content pillar is a form of content that expresses who you are. For a YWAM base some content pillars could be:
Worship
Testimonials of volunteers
Words of encouragement
Sermons or sermon segments or devotional segments
Verse of the day
volunteers working
While some goals for YWAM bases would be something like:
More people at DTS
More Mission Builders
More donors
More social media followers
More youth groups visiting
Example
When you put these two things together 3 x 3 that gets you 9 different post ideas that you can cycle through on a regular basis depending on how much time you have available.
For example lets say your 3 content pillars are 1. volunteers working, 2. devotional segments, and 3. Worship. While your 3 goals are: 1. More people at DTS, 2. More Mission Builders, 3. More social media followers. That gives you 9 combinations:
Volunteers working + More people at DTS
Volunteers working + More Mission Builders
Volunteers working + More social media followers
Devotional segments + More people at DTS
Devotional segments + More Mission Builders
Devotional segments + More social media followers
Worship + More people at DTS
Worship + More Mission Builders
Worship + More social media followers
Breakdown of post ideas
Volunteers working + More Mission Builders
pictures of volunteers/ video/ story and show mission builders working
pictures of volunteers/ video/ story and Mission Builder opportunities
Volunteers working + More social media followers
pictures of volunteers working invite to follow to find out what is happening
Devotional segments + More people at DTS
Show people speaking and invite people to come learn at DTS
picture of speaker plus a quote and invite people to come learn at DTS
Devotional segments + More Mission Builders
Show people speaking and invite Mission Builders to be part of the community
picture of speaker plus a quote and invite Mission Builders to be part of the community
picture of speaker plus a quote and mission builder story of growth etc
Devotional segments + More social media followers
picture of speaker plus a quote and expand on the quote with YWAM principles
Worship + More people at DTS
Picture or video of worship and learning about worship at DTS
Picture or video of worship and invitation to join worship team on DTS
Worship + More Mission Builders
Picture or video of worship and Mission Builder quote
Worship + More social media followers
Just post a song from worship time
Schedule
The key is consistency. Ideally 3-5 times a week but consistency is what is most important. If you made all nine of these post ideas and posted 3 times a week on Monday, Wednesday, and Friday, then your content is done for the next 3 weeks! After that simply rinse and repeat! plus feel free to switch it up depending on the season. If a conference is around the corner make one of your goals the conference, switch it up!
Lifehack
Get a Mission Builder to run the social media according to this and stay out of their way! That will help keep things fresh. Or if you are doing it yourself take all the pictures for the month on one day and then ask ChatGPT to write captions for the photos based on your goals then rewrite as needed.
